Developing a New Measure of Materialism

A new instrument was developed to measure three dimensions of materialism: happiness (the belief that material possessions bring happiness to life), success (the belief that possessions symbolize achievement and success, which in turn generate social recognition and status), and distinctiveness (the belief that possessions make people feel distinctive from others, which in turn promote self-importance). The validity and reliability analyses suggested that this new measure makes a contribution to consumer behavior literature related to materialism.


Eda Gurel Atay and Joseph Sirgy (2008) ,"Developing a New Measure of Materialism", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 907-907.


Eda Gurel Atay, University of Oregon
Joseph Sirgy, Virginia Polytechnic Institute and State University


NA - Advances in Consumer Research Volume 35 | 2008

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