Exploring Boundary Conditions For Anchoring By Contrasting Traditional Approaches and Dual Process Models

In this research we contrast predictions from traditional approaches for studying anchoring and adjustment with predictions from a dual process perspective. Traditional models do not distinguish the types of stimuli that may engender greater or reduced anchoring effects. Using a dual process framework, we show that stimuli that are reliably judged by System 1 are not subject to anchoring effects whereas stimuli that typically invoke System 2 are subject to anchoring effects. In addition, factors such as cognitive load that affect the use of System 2 also have a corresponding impact on the extent of anchoring.



Citation:

Sanjay Sood, Yuval Rottenstreich, and Christopher Trepel (2008) ,"Exploring Boundary Conditions For Anchoring By Contrasting Traditional Approaches and Dual Process Models", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 166-168.

Authors

Sanjay Sood, University of California, Los Angeles
Yuval Rottenstreich, New York University
Christopher Trepel, Industry, USA



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Featured

A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior

Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Featured

Burnishing Prosocial Image to Self vs. Others

Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.