Exploring Boundary Conditions For Anchoring By Contrasting Traditional Approaches and Dual Process Models

In this research we contrast predictions from traditional approaches for studying anchoring and adjustment with predictions from a dual process perspective. Traditional models do not distinguish the types of stimuli that may engender greater or reduced anchoring effects. Using a dual process framework, we show that stimuli that are reliably judged by System 1 are not subject to anchoring effects whereas stimuli that typically invoke System 2 are subject to anchoring effects. In addition, factors such as cognitive load that affect the use of System 2 also have a corresponding impact on the extent of anchoring.



Citation:

Sanjay Sood, Yuval Rottenstreich, and Christopher Trepel (2008) ,"Exploring Boundary Conditions For Anchoring By Contrasting Traditional Approaches and Dual Process Models", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 166-168.

Authors

Sanjay Sood, University of California, Los Angeles
Yuval Rottenstreich, New York University
Christopher Trepel, Industry, USA



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions

Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.