The Influence of Art Infusion on the Perception and Evaluation of Consumer Products

This research investigates the phenomenon of art infusion, in which the presence of visual art has a favorable influence on the evaluation of consumer products via a content-independent spillover of luxury perceptions. In three studies we demonstrate the art infusion effect in both real-world and controlled environments, using a variety of stimuli, in the contexts of packaging, advertising, and product design.



Citation:

Henrik Hagtvedt and Vanessa M. Patrick (2008) ,"The Influence of Art Infusion on the Perception and Evaluation of Consumer Products", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 795-796.

Authors

Henrik Hagtvedt, University of Georgia
Vanessa M. Patrick, University of Georgia



Volume

NA - Advances in Consumer Research Volume 35 | 2008



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