Money, Product, and Individual: the Influence of Affective Interactions on Purchase Intentions

The product, the individual, and money (the medium of transaction) are three critical components of a purchase decision. Past research has shown that both products and money bills can generate high and low levels of affect. The product can be hedonic (high positive affect) or utilitarian (low positive affect). Money in big denominations generate higher affect than money in smaller denominations. Across three experiments, we examined how money-induced affect interacts with both product-induced affect and consumers’ affective traits to subsequently influence purchase intentions.



Citation:

Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2008) ,"Money, Product, and Individual: the Influence of Affective Interactions on Purchase Intentions", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 36-38.

Authors

Himanshu Mishra, University of Utah
Arul Mishra, University of Utah
Dhananjay Nayakankuppam, University of Iowa



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

G1. Enchantment through Retro Product Consumption in a Digital World

Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK

Read More

Featured

L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments

Veronica Thomas, Towson University
Christina Saenger, Youngstown State University

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.