Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics

Three studies tested Sexual Economics theory, which states that men give resources to women in order to gain sexual access. Study 1 showed that women who read a sexually-charged dating scene, relative to a friendship scene, became more attuned to exchange-related information. Study 2 found that a woman who accepted dinners from a man but later refrained from sex was expected to feel guiltier than if she had paid for herself. In study 3, women who received a Valentine’s gift but did not have sex felt guiltier than women who did not get a gift nor have sex.



Citation:

Kathleen Vohs, Catrin Finkenauer, and Nina Burger (2008) ,"Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 97-100.

Authors

Kathleen Vohs, University of Minnesota
Catrin Finkenauer, Vrije Universiteit Amsterdam, The Netherlands
Nina Burger, Vrije Universiteit Amsterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship

Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University

Read More

Featured

The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?

David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada

Read More

Featured

When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.