Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics
Three studies tested Sexual Economics theory, which states that men give resources to women in order to gain sexual access. Study 1 showed that women who read a sexually-charged dating scene, relative to a friendship scene, became more attuned to exchange-related information. Study 2 found that a woman who accepted dinners from a man but later refrained from sex was expected to feel guiltier than if she had paid for herself. In study 3, women who received a Valentine’s gift but did not have sex felt guiltier than women who did not get a gift nor have sex.
Kathleen Vohs, Catrin Finkenauer, and Nina Burger (2008) ,"Sexual Behavior As Predicted By a Social Exchange Model: Three Tests of Sexual Economics", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 97-100.
Kathleen Vohs, University of Minnesota
Catrin Finkenauer, Vrije Universiteit Amsterdam, The Netherlands
Nina Burger, Vrije Universiteit Amsterdam, The Netherlands
NA - Advances in Consumer Research Volume 35 | 2008
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