Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact

Our specific purpose in this paper is to explore households’ negotiation practices as they co-create a key ritual artifact of the holiday—the Christmas tree. We find that four distinct pairs of tensions can shape consumers’ co-creation of the Christmas tree: aesthetics vs. tradition, inclusiveness vs. risk, family fantasy vs. family reality, and authenticity vs. convenience. We identify and interpret the negotiation strategies that emerge as consumers seek to resolve these sets of tensions.



Citation:

Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer, and Jennifer Ho (2008) ,"Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 773-773.

Authors

Cele C. Otnes, University of Illinois, Urbana-Champaign
Elizabeth Crosby, University of Illinois, Urbana-Champaign
Robert Kreuzbauer, University of Illinois, Urbana-Champaign
Jennifer Ho, University of Illinois, Urbana-Champaign



Volume

NA - Advances in Consumer Research Volume 35 | 2008



Share Proceeding

Featured papers

See More

Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

Read More

Featured

P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators

FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos

Read More

Featured

Round It Up: Preference Exists for Rounded Totals (PERT)

Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.