For Those About to Rock: a New Understanding of Adolescent Music Consumption
The UK record industry are aware of what music consumers purchase, the way in which consumers purchase (online, music stores) and artist popularity but this does not facilitate an understanding of how or why music is consumed and what insights this might generate for future demand. This paper contributes by using qualitative research to better understand music use and consumption. The findings suggest that adolescents use music to express their identity but the extent of this expression and the consumption of music appears to vary depending on the family type in which the adolescent has been raised (intact, blended and single parent families). The teenage music consumer profiles of ‘Experiential’, ‘Chameleon’ and ‘Defender’ are posited and discussed. Implications for consumer behaviour, segmentation and marketers are explored.
Peter Nuttall (2008) ,"For Those About to Rock: a New Understanding of Adolescent Music Consumption", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 401-408.
Peter Nuttall, University of the West of England, Bristol, UK
NA - Advances in Consumer Research Volume 35 | 2008
The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success
Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor
Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA