The Manipulation and Measurement of Regulatory Focus in Consumer Research

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Citation:

Discussion Leader: Yun-Oh Whang, Nidhi Agrawal, Hans Baumgartner, and Miguel Brendl|Susan Grant Grant|Shailendra Pratap Jain (2006) ,"The Manipulation and Measurement of Regulatory Focus in Consumer Research", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 419-420.

Authors

Discussion Leader: Yun-Oh Whang, University of Central Florida
Nidhi Agrawal, New York University
Hans Baumgartner, Penn State University
Miguel Brendl|Susan Grant Grant|Shailendra Pratap Jain, INSEAD|University of Colorado



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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