Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index

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Citation:

Robin Coulter and Tilottama G. Chowdhury (2006) ,"Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 453-455.

Authors

Robin Coulter, University of Connecticut
Tilottama G. Chowdhury, University of Connecticut



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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