Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index
Robin Coulter and Tilottama G. Chowdhury (2006) ,"Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 453-455.
Robin Coulter, University of Connecticut
Tilottama G. Chowdhury, University of Connecticut
NA - Advances in Consumer Research Volume 33 | 2006
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada