Qualitative Data Analysis

10537.doc



Citation:

Discussion Leader: Eric Arnould, Melanie Wallendorf, Amber Epp, and David Crockett (2006) ,"Qualitative Data Analysis", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 212-217.

Authors

Discussion Leader: Eric Arnould, University of Nebraska
Melanie Wallendorf, University of Arizona
Amber Epp, University of Nebraska
David Crockett, University of South Carolina



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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