Field Experiments in Nonprofit Marketing: the Impact of Social Information
Yue Shang and Rachel Croson (2006) ,"Field Experiments in Nonprofit Marketing: the Impact of Social Information", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 284-284.
Yue Shang, University of Pennsylvania
Rachel Croson, University of Pennsylvania
NA - Advances in Consumer Research Volume 33 | 2006
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA