Field Experiments in Nonprofit Marketing: the Impact of Social Information

10129.doc



Citation:

Yue Shang and Rachel Croson (2006) ,"Field Experiments in Nonprofit Marketing: the Impact of Social Information", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 284-284.

Authors

Yue Shang, University of Pennsylvania
Rachel Croson, University of Pennsylvania



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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