Excessive Buing: Conceptual Typology and Scale Development

10171.doc



Citation:

Lan Wu, Naresh Malhotra, and Koert van Ittersum (2006) ,"Excessive Buing: Conceptual Typology and Scale Development", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 401-403.

Authors

Lan Wu, Georgia Institute of Technology
Naresh Malhotra, Georgia Institute of Technology
Koert van Ittersum, Georgia Institute of Technology



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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