Do Products Smile? When Fluency Confers Liking and Enhances Purchase Intent
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Citation:
Session Chair: Aparna Labroo and Discussion Leader: Stijn van Osselaer (2006) ,"Do Products Smile? When Fluency Confers Liking and Enhances Purchase Intent", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 558-561.
Authors
Session Chair: Aparna Labroo, University of Chicago
Discussion Leader: Stijn van Osselaer, Erasmus University
Volume
NA - Advances in Consumer Research Volume 33 | 2006
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