Consumer Preference Between Price and Feature Changes

10321.doc



Citation:

Maura Scott, Stephen Nowlis, and Naomi Mandel (2006) ,"Consumer Preference Between Price and Feature Changes", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 316-316.

Authors

Maura Scott, Arizona State University
Stephen Nowlis, Arizona State University
Naomi Mandel, Arizona State University



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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