Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar

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Citation:

Ruskin M. Morgan, Joel C. Watson, and William L. Moore (2006) ,"Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 317-319.

Authors

Ruskin M. Morgan, Huron Consulting Group
Joel C. Watson, Rockhurst University
William L. Moore, Universtiy of Utah



Volume

NA - Advances in Consumer Research Volume 33 | 2006



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