Exploring Generational and Cultural Change in the Consumption Patterns of Korean Migrant Families

This study explores the influence of both generation and acculturation on food and media consumption patterns of Korean migrant families in Australia. The focus of the study is: (1) To describe the consumption experiences of first- and second-generation Korean Australian migrant families; (2)To explore differences in food and media consumption between the first- and second-generation migrant families; and (3)To explore differences in food and media consumption between the parents and children within each migrant generation group. The study uses a multi-method approach using questionnaire, diary and interview data to highlight the differences between generations and between the successive waves of migrants. This study contributes to a better understanding of the influence of acculturation and/or generation in consumption changes, as well as of the migrant consumer experience in Australia

Citation:

Mary Jung, Catherine Sutton-Brady, and Teresa Davis (2006) ,"Exploring Generational and Cultural Change in the Consumption Patterns of Korean Migrant Families", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 194-194.