When Cars Are More Than Cars

The ‘motor car’ is among the most significant material objects ever created by people. This research explores consumer interactions and experiences with cars as realized in everyday practices, because it is in mundane daily practices that the true cultural meanings of a product are constructed and its significance for consumers is enacted (de Certeau 1984). Four in-depth interviews were conducted with BMW Mini Cooper car owners regarding their experiences with their cars. Additional data was gathered from an online forum devoted to BMW Mini Coopers. The study’s’ contribution lies in developing a better understanding of the socio-cultural aspects of car consumption and the relations and/or interactions people have with their cars.


Kravets Olga and Sutton-Brady Catherine (2006) ,"When Cars Are More Than Cars", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 212-214.


Kravets Olga, University of Sydney, Australia
Sutton-Brady Catherine, University of Sydney, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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