When Cars Are More Than Cars
The ‘motor car’ is among the most significant material objects ever created by people. This research explores consumer interactions and experiences with cars as realized in everyday practices, because it is in mundane daily practices that the true cultural meanings of a product are constructed and its significance for consumers is enacted (de Certeau 1984). Four in-depth interviews were conducted with BMW Mini Cooper car owners regarding their experiences with their cars. Additional data was gathered from an online forum devoted to BMW Mini Coopers. The study’s’ contribution lies in developing a better understanding of the socio-cultural aspects of car consumption and the relations and/or interactions people have with their cars.
Kravets Olga and Sutton-Brady Catherine (2006) ,"When Cars Are More Than Cars", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 212-214.
Kravets Olga, University of Sydney, Australia
Sutton-Brady Catherine, University of Sydney, Australia
AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg