Singing, Seeing, Believing: an Analysis of Religious Expression

This study into religious expressions demonstrates the inter-textuality of discourse and visual analysis. Discourse analysis through the textual reading of song lyrics and visual analysis of the performance environment and the institution producing the music were conducted to explore meanings of a popular Australian produced contemporary Christian praise and worship songs. The study reveals how a religious expression such as Christian music speaks a particular discourse whose meanings are not only embedded in the song but also in the religious institution that produces it, and in the cultural constructions of the self.

Citation:

Jeaney Yip (2006) ,"Singing, Seeing, Believing: an Analysis of Religious Expression", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 134-134.