Cries From the Goblin Market: Consumer Narratives in the Marketplace

Over recent years, consumer researchers have devoted increasing attention to alternate marketplaces. eBay is one such marketplace. Alternate marketplace structures can empower consumers to become marketers themselves and thus represent a counterpoint to traditional market structures. This paper looks at the consumer-generated commercial narratives on eBay and finds that they contribute both to marketplace discourses of power at large as well as to ideological agendas.


Shakeel Siddiqui and Darach Turley (2006) ,"Cries From the Goblin Market: Consumer Narratives in the Marketplace", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 209-211.


Shakeel Siddiqui, Dublin City University, Ireland
Darach Turley, Dublin City University, Ireland


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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