Putting Brands in the Picture: Children’S Drawings of Their Favourite Things

This paper reports on the results from a recent and continuing exploratory research project that is concerned to find out more about children’s consumption behaviour by looking at their favourite things and the extent to which brands feature in this repertoire of precious items. The project analysed drawings made by children during a series of classroom visits by the researchers. The resulting compendium provides an interesting look at the objects and possessions that are important to children and demonstrate the extent of their early consumption experience with brands.

Citation:

David Marshall and Robert Aitken (2006) ,"Putting Brands in the Picture: Children’S Drawings of Their Favourite Things", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 268-276.