Consuming Our Heritage: Consumption Benefits and Heritage Associations At a Civil War Landscape

In recent days, we are witnessing an increasing popularity of the past that directly involves marketing, selling, and consumption of various heritage-related products and experiences. The purpose of the present research is to study the various consumption benefits tourists experience when visiting heritage sites. Ethnographic research conducted at Gettysburg classifies the benefits of cultural heritage into six categories: knowledge, escape, aesthetics, values, collective identity, and connection. The insights provided in the present study can benefit future research in investigating the different ways in which heritage managers can stage their experiential product in both physical and communicative ways.


Athinodoros Chronis and Ronald Hampton (2006) ,"Consuming Our Heritage: Consumption Benefits and Heritage Associations At a Civil War Landscape", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 409-410.


Athinodoros Chronis, California State University, Stanislaus
Ronald Hampton, University of Nebraska, Lincoln


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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