"Let's Go Online": a Contextual Review of the Consumption of Internet in Mainland China

The Internet has accelerated China’s transformation into a modern society by helping its people become more enlightened and empowered. Online games, chatrooms, instant message communications, online stores and auctions, forums, blogs, and bulletin boards, are creating a new culture and a new horizon for communication and consumption. This study reviews the consumption of the Internet in mainland China from a socio-cultural perspective. It explores how Chinese “netizens” construct their new individual and collective identities in the cyberspace. The study also discusses the issues related to the re-negotiation of traditional Chinese culture, and the freedom and equality in the Internet in China. Impacts of the Internet are discussed in the last part of the paper.



Citation:

Eric Li (2006) ,""Let's Go Online": a Contextual Review of the Consumption of Internet in Mainland China", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 317-324.

Authors

Eric Li, University of Utah, U.S.A.



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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