Self-Care, the Body and Identity: the Non- Abelist Consumer Perspective

Consumers confined to the home due to disability or long term illness are the subjects of this study. Home confined consumers are not subject to the public gaze but are nevertheless just as conscious of idealised conceptions of what constitutes a normalised body and strive to attain this by means of highly disciplined body self-care practices. This paper examines their consumption experiences and finds that they strive to create a disciplined approach to inner and outer body maintenance. They do so in order to maintain and develop self-identity, and even the survival of the self in their self-created marketplaces.


Hilary Downey and Miriam Catterall (2006) ,"Self-Care, the Body and Identity: the Non- Abelist Consumer Perspective", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 127-132.


Hilary Downey, Queens University Belfast. N. Ireland
Miriam Catterall, Queens University Belfast. N. Ireland


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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