Multitheoretical Perspectives on Cognitive Responses of Older Adults

MULTITHEORETICAL PERSPECTIVES ON COGNITIVE RESPONSES OF OLDER ADULTS ABSTRACT When studying age-related differences in consumer behavior of older adults, researchers tend to attribute the observed differences to the person’s declining abilities in mental capacity that accompanies biological aging. However, recent research in cognitive psychology suggests that cognitive functioning in general and declining abilities in particular might not be a matter of cognitive deficits due to biological aging pointing to additional explanations for age-related declines. This paper extends previous research by presenting explanations beyond biological declines. It suggests a multitheoretical framework and presents the results of qualitative research in support of a more comprehensive model of cognitive functioning in later life.


George P. Moschis and Anil Mathur (2006) ,"Multitheoretical Perspectives on Cognitive Responses of Older Adults", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 19-23.


George P. Moschis, Georgia State University, USA
Anil Mathur, Hofstra University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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