Multitheoretical Perspectives on Cognitive Responses of Older Adults

MULTITHEORETICAL PERSPECTIVES ON COGNITIVE RESPONSES OF OLDER ADULTS ABSTRACT When studying age-related differences in consumer behavior of older adults, researchers tend to attribute the observed differences to the person’s declining abilities in mental capacity that accompanies biological aging. However, recent research in cognitive psychology suggests that cognitive functioning in general and declining abilities in particular might not be a matter of cognitive deficits due to biological aging pointing to additional explanations for age-related declines. This paper extends previous research by presenting explanations beyond biological declines. It suggests a multitheoretical framework and presents the results of qualitative research in support of a more comprehensive model of cognitive functioning in later life.


George P. Moschis and Anil Mathur (2006) ,"Multitheoretical Perspectives on Cognitive Responses of Older Adults", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 19-23.


George P. Moschis, Georgia State University, USA
Anil Mathur, Hofstra University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

Share Proceeding

Featured papers

See More


M6. Approaching Negative Experience

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More


F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More


The Effects of Being Time Poor and Time Rich on Happiness

Marissa Sharif, University of Pennsylvania, USA
Cassie Mogilner, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.