Negotiating Work and Play on and Off the Soccer Field

“Play may be paradox to play theorists, but to good friends, it’s a sure thing.” After Trevarthen Since at least the 1930’s theorists have explored the ambiguity and paradox that surrounds play. Our study investigates how playful activity is nested within everyday life. Specifically, we examine the rhetoric and activity of work and play in the context of youth soccer teams using a combination of non-participant observation and depth interviews with parents and children. Emergent from the data is a paradoxical relationship between work and play as negotiated within teams and families in the context of children’s sport participation. Consumers experience the tensions inherent in play and work and navigate the boundaries of this paradox by consuming within the confines of positively viewed collectives.


Tandy Chalmers, Linda L. Price, and Patricia Kennedy (2006) ,"Negotiating Work and Play on and Off the Soccer Field", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 72-72.


Tandy Chalmers, University of Arizona, USA
Linda L. Price, University of Arizona, USA
Patricia Kennedy, University of Nebraska, USA


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

Share Proceeding

Featured papers

See More


Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review

Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada

Read More


Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor

Eva C Buechel, University of Southern California, USA
Carey K. Morewedge, Boston University, USA
Jiao Zhang, University of Oregon, USA

Read More


Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.