Consumers’ Response to Transgenic Pork: the Role of Information

A national study proactively engaged 1,365 Canadian consumers and solicited opinions concerning new transgenic pork products. Respondents provided initial free-association and scaled responses to new product concepts, about which progressively more information was revealed. The theoretical framework is based on risk assessment and information impacts. Consumers want information about the benefits and risks of new technologies. Informing them does not lead to rejection of products. Implications for regulatory policy and communication strategies for new food biotechnology products are discussed.


David Castle and Karen Finlay (2006) ,"Consumers’ Response to Transgenic Pork: the Role of Information", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 283-284.


David Castle, Dept. of Philosophy, University of Guelph, Guelph, ON, Canada
Karen Finlay, Marketing and Consumer Studies, University of Guelph, Guelph, ON, Canada


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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