Decision States and Information Acceleration: Effects of Acceleration on Information Search and Product Preferences

This paper is based on an ongoing project regarding how information acceleration may enhance choice model estimates (or measurements of consumer preference) in conditions where markets are changing due to, for example, the arrival of a new product. The study tracks the uptake of the DVD recorder category using the concept of decision states. Decision state measures are used to categorize respondents into broad categories such as ‘in the market’ versus ‘not in the market’. Information acceleration is used to establish if and to what extent decision state transitions will occur as the market for the study category develops. The study is funded by the Australian Research Council.



Citation:

Mark Morrison, Harmen Oppewal, David Waller, and Paul Wang (2006) ,"Decision States and Information Acceleration: Effects of Acceleration on Information Search and Product Preferences", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 158-159.

Authors

Mark Morrison, Charles Sturt University, Australia
Harmen Oppewal, Monash University, Australia
David Waller, University of Technology, Sydney
Paul Wang, University of Technology, Sydney



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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