Consumer Modelling in Space Tourism: an Illustration of Information Acceleration

The paper describes a space tourism research project that was conducted with an emphasis on the presentation and manipulation of space tourism information and product attributes in the context of an online consumer choice experiment. Potential space tourism consumers currently know very little about space tourism and the characteristics of space tourism products and experiences that may emerge in the years ahead. This makes information acceleration a suitable technology for gauging consumer preferences for space tourism. A pilot test examined how the public might react when faced with four potential space tourism alternatives spanning high-altitude jet fighter flights, zero-gravity flights, sub-orbital space tourism, and orbital space tourism. The pilot provides an assessment of the role that the attributes play in influencing choice between each of the four types.

Citation:

Geoffrey Crouch, Timothy Devinney, Jordan Louviere, and Tim Coltman (2006) ,"Consumer Modelling in Space Tourism: an Illustration of Information Acceleration", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 158-158.