Modelling Demand For Radical New Technologies and Services

This paper outlines an approach to information acceleration modeling that was funded through two projects by the “Smart Internet Cooperative Research Centre” in Australia. Using rich multimedia and nested discrete choice modeling experiments we track demand for a new PDA and online Web service. Information acceleration is used to assess the direct and mediating effects of information (e.g., advertising, word of mouth, product presentation, etc.) and context (e.g., number of products, technology development, dominant design, etc.); both of which are critical to assessing not only the decision state in which a consumer may reside but also what triggers transition between decisions states.


Tim Coltman, Tim Devinney, and Jordan Louviere (2006) ,"Modelling Demand For Radical New Technologies and Services", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 157-157.


Tim Coltman, University of Wollongong, Australia
Tim Devinney, AGSM, Australia
Jordan Louviere, University of Technology, Sydney


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

Share Proceeding

Featured papers

See More


Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect

Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA

Read More


The Effect of Fertility on Women’s Word-of-Mouth Behavior

Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA

Read More


Psychological Reactions to Human Versus Robotic Job Replacement

Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.