Modelling Demand For Radical New Technologies and Services

This paper outlines an approach to information acceleration modeling that was funded through two projects by the “Smart Internet Cooperative Research Centre” in Australia. Using rich multimedia and nested discrete choice modeling experiments we track demand for a new PDA and online Web service. Information acceleration is used to assess the direct and mediating effects of information (e.g., advertising, word of mouth, product presentation, etc.) and context (e.g., number of products, technology development, dominant design, etc.); both of which are critical to assessing not only the decision state in which a consumer may reside but also what triggers transition between decisions states.


Tim Coltman, Tim Devinney, and Jordan Louviere (2006) ,"Modelling Demand For Radical New Technologies and Services", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 157-157.


Tim Coltman, University of Wollongong, Australia
Tim Devinney, AGSM, Australia
Jordan Louviere, University of Technology, Sydney


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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