The Role of Body Image and Self-Esteem in Adolescent Consumers' Use of Marketing Communication Messages As Input For Food Choices

The global obesity problem has become especially alarming in younger age groups worldwide. In the United States, 30 percent of all youth aged 12 to 19 are obese, and although the causes of this epidemic are many, critics point to marketing as a major source of the problem. Given that adolescence is one of the critical life periods during which conceptions about the self are formed and purchases independent of parental influence increase, the role of self-esteem and body image in adolescents’ use of marketing communication information in their food-related consumption decisions is examined.



Citation:

Patricia Kennedy and Mariam Beruchashvili (2006) ,"The Role of Body Image and Self-Esteem in Adolescent Consumers' Use of Marketing Communication Messages As Input For Food Choices", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 33-33.

Authors

Patricia Kennedy, University of Nebraska - Lincoln, USA
Mariam Beruchashvili, University of Nebraska - Lincoln, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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