Intracultural Variation: Reactions to Authentic Communications Within the Distance Running Subculture
This study explores the relationship between intracultural variation and authentic advertisements within a subculture context. Research shows authenticity is important to subculture identity, that subculture members seek representations of authenticity, and that subcultures exhibit intracultural variation. Not much is known, however, about how these three elements interact. Using authentic advertisements as stimuli, a detailed analysis of the distance running subculture was conducted using semi-structured depth interviews and survey methodologies. Findings demonstrate a complex relationship between the perceptions of advertisement authenticity and the intracultural variation of subcultures that highlights the importance of understanding the heterogeneity internal to subcultures.
Tandy Chalmers (2006) ,"Intracultural Variation: Reactions to Authentic Communications Within the Distance Running Subculture", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 114-115.
Tandy Chalmers, University of Arizona, USA
AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
M8. Nostalgia Increases Healthy Attitudes and Behaviors
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA