Aesthetic Consumption As Authenticating Experience

Scholars question whether authenticity can co-exist with market forces and brands. We examine through depth interviews, the role of self-authentication in the consumption of products with a high aesthetic component such as hand crafted items or mass market items positioned around design (Appleā€™s IPod). In contrast to the belief that the value of aesthetic consumption is intrinsic we find that product choice is a self-authenticating act assisting with personal identity development. In this context, authenticity is a highly personalized value, reflecting an idealized self. Consumers negotiate authenticity within the confines of the market, to build a desired self-image.



Citation:

Francis Farrelly, Lisa Hoffman, and Michael Beverland (2006) ,"Aesthetic Consumption As Authenticating Experience", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 113-114.

Authors

Francis Farrelly, Monash University, Australia
Lisa Hoffman, Monash University, Australia
Michael Beverland, University of Melbourne, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



Share Proceeding

Featured papers

See More

Featured

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Featured

Scope Insensitivity in Debt Repayment

Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA

Read More

Featured

Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge

Rhia Catapano, Stanford University, USA
Jordi Quoidbach, ESADE Business School, Spain
Cassie Mogilner, University of California Los Angeles, USA
Jennifer Aaker, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.