Aesthetic Consumption As Authenticating Experience

Scholars question whether authenticity can co-exist with market forces and brands. We examine through depth interviews, the role of self-authentication in the consumption of products with a high aesthetic component such as hand crafted items or mass market items positioned around design (Appleā€™s IPod). In contrast to the belief that the value of aesthetic consumption is intrinsic we find that product choice is a self-authenticating act assisting with personal identity development. In this context, authenticity is a highly personalized value, reflecting an idealized self. Consumers negotiate authenticity within the confines of the market, to build a desired self-image.


Francis Farrelly, Lisa Hoffman, and Michael Beverland (2006) ,"Aesthetic Consumption As Authenticating Experience", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 113-114.


Francis Farrelly, Monash University, Australia
Lisa Hoffman, Monash University, Australia
Michael Beverland, University of Melbourne, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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