Do Experts Feel Differently Than Novices? a Re-Examination and Extension of the Duality Hypothesis
Previous research on expertise has predominantly focused on differences of cognitive constructs such as information processing and decision making. This study adds to previous research by investigating the dimensionality of emotions experts and novices experience in the postpurchase period. Based on factor analysis and Multidimensional Random Coefficient Multinomial Logit modeling, the results suggest that the tendency to experience positive and negative emotions simultaneously is significantly higher for novices than for experts. The results are contrasted with earlier findings on the duality hypothesis, and the implications and limitations of the study are discussed.
Citation:
Reto Felix (2006) ,"Do Experts Feel Differently Than Novices? a Re-Examination and Extension of the Duality Hypothesis", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 352-358.
Authors
Reto Felix, University of Monterrey, Mexico
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006
Share Proceeding
Featured papers
See MoreFeatured
Signaling Fun: Anticipated Sharing Leads to Hedonic Choice
Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA
Featured
How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences
Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
Featured
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA