The Flaneur Aesthetic Experience

This article explores the aesthetic experiences of flaneurs, people who obtain pleasure from continuous strolling or voyeuristic gazing in the phantasmagoria of the retail environment. Based on ethnographic fieldwork, this research illustrates four thematic descriptions of the flaneur aesthetic experience: the back-stage, the front-stage, the critic, and the spectator experiences. The research is designed to broaden the scope of existing studies on consumer aesthetic experiences that emphasize aesthetic objects, and to demonstrate the dynamic co-creativity of the flaneur as an agent in the consumer experience. This research contributes to aesthetic consumption theory and yields further insights into consumer agency concept.


Krittinee Nuttavuthisit (2006) ,"The Flaneur Aesthetic Experience", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 408-408.


Krittinee Nuttavuthisit, Sasin Graduate Institute of Business Administration, Chulalongkorn U.


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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