An Exploratory Investigation Into Outcomes of Impulse Buying in Vietnam, a Transitional Economy

This paper presents a qualitative exploration focusing on the outcomes of impulse buying behavior in Vietnam, a transitional economy. While identifying both positive and negative aspects of impulse buying, we find evidence that the negative consequences of this behavior seem to be salient for many Vietnamese. The findings suggest that Vietnamese consumers, while expressing some differences, share many attitudes with the consumers in more developed countries when it comes to impulse buying. The implications and areas for future research are discussed.



Citation:

Mai Thi Tuyet Nguyen and Jerman Rose (2006) ,"An Exploratory Investigation Into Outcomes of Impulse Buying in Vietnam, a Transitional Economy", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 7-13.

Authors

Mai Thi Tuyet Nguyen, National Economics University, Hanoi, Vietnam
Jerman Rose, Washington State University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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