New World of Consumer Values: Conflict and Why Nothing Works
North America and Europe are undergoing a paradigm shift in values comparable to the shift from the Dark Ages to the Renaissance resulting in extreme cultural conflicts. Fundamental changes in the nature of work have caused changes in the way society organizes, causing changes in societal values. This change is dynamic and will continue into the future, restructuring the underpinnings of consumer behavior. The causes, nature of change, cultural conflicts, and implications for marketing will be discussed in this session.
Fredric Kropp (2006) ,"New World of Consumer Values: Conflict and Why Nothing Works", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 341-342.
Fredric Kropp, Monterey Institute of International Studies, U.S.A.
AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006
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