Consumer Values: Correlates and Current Uses

Values research has resulted in a variety of values measures that have been used as a valuable means of providing insight into the world view of consumers in a variety of studies. This presentation will review the extent to which values correlate with other variables, and describe some of the many useful aspects of values in current consumer research.


Anne M. Lavack and Lisa Watson (2006) ,"Consumer Values: Correlates and Current Uses", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 340-340.


Anne M. Lavack, University of Regina, Canada
Lisa Watson, University of Regina, Canada


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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