The Effect of Fashion Store Layout and Misual Merchandising on Female Consumer Walking Patterns: a Systems Perspective

This paper presents a systems perspective on fashion consumers’ walking patterns and in-store behaviour, as influenced by the fashion store layout and visual merchandising subsystems. A qualitative approach through observations and unstructured interviews revealed the influence of consumer walking patterns and store subsystems on purchasing behaviour. A categorization of different fashion consumers, namely total image, category specific and purpose driven, emerged from this relationship. Differences between the consumer categories, expressed in the way fashion store departments are experienced, resulted in negative or positive inputs into the store system. Visual merchandise is influential in determining consumer walking patterns and purchasing behaviour.



Citation:

Elizabeth Kempen, Daleen Van der Merwe, and Nadine Sonnenberg (2006) ,"The Effect of Fashion Store Layout and Misual Merchandising on Female Consumer Walking Patterns: a Systems Perspective", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 38-39.

Authors

Elizabeth Kempen, Department of Consumer Sciences, North-West University, Potchefstroom, South Africa
Daleen Van der Merwe, Department of Consumer Sciences, North-West University, Potchefstroom, South Africa
Nadine Sonnenberg, Department of Consumer Sciences, North-West University, Potchefstroom, South Africa



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



Share Proceeding

Featured papers

See More

Featured

Conjuring Creativity: The Impact of Fear

Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA

Read More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.