Routinization of Grocery Shopping Behavior

Anecdotal evidence suggests that routines are inevitable in human lives. Despite their significance, routinization of grocery shopping behavior is under-explored in consumer behavior literature. This research aims to explore and characterize routines and routinization from a goal-oriented perspective. Four factors are identified that support the re-enactment of routinized consumption scripts, namely, goal-centeredness, situational contexts, anticipated temporal conditions, and repetitive value. These factors present a basis for the development of a preliminary theory of behavioral routinization.


Adeline Ong, Harmen Oppewal, and David Bednall (2006) ,"Routinization of Grocery Shopping Behavior", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 36-37.


Adeline Ong, RMIT University, Australia
Harmen Oppewal, Monash University, Australia
David Bednall, Deakin University, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006

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