Free Entrance Comes At a Price. an Exploration of Some Perceptions of Museums and Monuments Audiences

This paper considers the theme of audiences’ perceptions of free of charge entrances in national French museums and monuments. The results show that, from an individual perspective, perceptions of free entrance are linked to perceptions of price, of money and of payment, hence complementing perceptions expressed by audiences in a collective perspective (a symbolic, political, measure, causing adhesion or rejection), perspective generally put forward by advocates and opponents of the measure in their discussions. This different vision of free entrance has managerial implications for managers of museums and monuments.

Citation:

Marine Le Gall-Ely, Caroline Urbain, Dominique Bourgeon-Renault , Anne Gombault, and Christine Petr (2006) ,"Free Entrance Comes At a Price. an Exploration of Some Perceptions of Museums and Monuments Audiences", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 98-100.