The Processual Nature of the Obesity Stigma: From Blindness to Hopelessness

One defining antecedent of marginal consumer groups is their status as being stigmatised or separated from society in some way. Although much research has investigated the perceptions of onlookers of a stigmatised person or group, no research has been conducted regarding the stigmatised person themselves and what impact the stigma has on his or her behaviour. This paper investigates the impact that the obesity stigma has on consumers’ perceptions of themselves and their ability to internalise and act upon social marketing interventions.



Citation:

Ekant Veer (2006) ,"The Processual Nature of the Obesity Stigma: From Blindness to Hopelessness", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 125-126.

Authors

Ekant Veer, University of Auckland, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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