Hearing Double: the Effect of Voice-Over Translations in Informational Messages.

Media technology that has enhanced exposure to people around the world has increased opportunities to use voice-over translations for foreign language speakers. A study examined undergraduates’ responses to an educational videotape wherein the narration was in English only or was in a foreign language voiced-over in English. Measures were taken of the perceived informativeness of the videos, and the recall of the materials. Participants rated the video with the voiced-over language as less informative. However, somewhat counter-intuitively, the same voiced-over tape produced a marginally higher level of correct recall. Discussion suggests ways to further examine the effects of voice-over translations.



Citation:

Erica Melissa Medina, Therese A. Louie, and Juliana Renovato (2006) ,"Hearing Double: the Effect of Voice-Over Translations in Informational Messages.", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 231-234.

Authors

Erica Melissa Medina, San Jose State University, USA
Therese A. Louie, San Jose State University, USA
Juliana Renovato, San Jose State University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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