Why Retail Therapy? a Preliminary Investigation of the Role of Self-Concept Discrepancy, Self-Esteem, Negative Emotions, and Proximity of Clothing to Self in the Compensatory Consumption of Apparel Products

The purpose of our exploratory research is to investigate the personal factors that are related to the compensatory consumption of apparel products. Undergraduates from universities in four states completed a questionnaire which assessed their liminal state, self-esteem, emotional state, proximity of clothing to self, and compensatory consumption behavior. Results indicated that self-concept discrepancy was positively related to both low self-esteem and negative emotional state. Low self-esteem and proximity of clothing to self were positively related to compensatory consumption of apparel in one regression model and negative emotional state was positively related to compensatory consumption of apparel in a separate model.



Citation:

Jennifer Yurchisin, Ruoh-Nan Yan, Kittichai Watchravesringkan, and Cuiping Chen (2006) ,"Why Retail Therapy? a Preliminary Investigation of the Role of Self-Concept Discrepancy, Self-Esteem, Negative Emotions, and Proximity of Clothing to Self in the Compensatory Consumption of Apparel Products", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 30-31.

Authors

Jennifer Yurchisin, Iowa State University, USA
Ruoh-Nan Yan, Colorado State University, USA
Kittichai Watchravesringkan, University of North Carolina at Greensboro, USA
Cuiping Chen, University of Arizona, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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