Borderless In-Flight Shopping
Retailing in international flights is a considerable growth area. This paper examines and discusses the shopping behavior of passengers in international flights. A telephone survey revealed that in-flight shoppers are older and earn more money than the average air passenger. The study also revealed that in-flight shoppers are more impulsive, more brand conscious, more price conscious, and less risk perceptive than non-shoppers. However, the in-flight shopper is no different from a non-shopper when it comes to convenience and variety-seeking. The in-flight shopper also has a positive attitude toward advertising. Implications for marketers are discussed.
Wen-Hsien Huang and Liang Kuai (2006) ,"Borderless In-Flight Shopping", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: .
Wen-Hsien Huang, National Central University, Taiwan
Liang Kuai, National Chao-Tung University, Taiwan
AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006
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