The Effects of Anxiety and Sadness on Travelers' Decisions and Perceived Risk: Mood Management As an Active Process of Affect-Adjustment

Recent studies have shown that anxiety motivates individuals to prefer low risk tasks and to be risk-aversive, whereas sad motivates individuals to prefer high reward tasks and to be risk-seeking. The first experiment demonstrated that anxiety and sadness impact travelers’ decisions and perceived risk in a significantly different way. A further experiment revealed that the effects of anxiety and sadness on travel preferences and perceived risk were only pronounced when travelers made decisions for themselves and expected they would be affected by the outcomes. The results indicated that travelers’ mood management is like an active affect-adjustment process.



Citation:

Wen-Bin Chiou and Chin-Sheng Wan (2006) ,"The Effects of Anxiety and Sadness on Travelers' Decisions and Perceived Risk: Mood Management As an Active Process of Affect-Adjustment", in AP - Asia-Pacific Advances in Consumer Research Volume 7, eds. Margaret Craig Lees, Teresa Davis, and Gary Gregory, Sydney, Australia : Association for Consumer Research, Pages: 385-392.

Authors

Wen-Bin Chiou, National Kaohsiung Hospitality College, ROC (Taiwan)
Chin-Sheng Wan, National Kaohsiung Hospitality College, ROC (Taiwan)



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 7 | 2006



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