Do People Agree More on Who Is Pretty Or on Who Is Ugly?
This research explores two general questions: whether people agree more on what they like or on what they dislike, and whether people err more when predicting what others like or predicting what others dislike. We find that in general people agree more on what they dislike yet err more when predicting what others like. We explore the underlying reasons of these effects and identify situations where the reserve effects may emerge.
Christopher Hsee (2007) ,"Do People Agree More on Who Is Pretty Or on Who Is Ugly?", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 534-535.
Christopher Hsee, The University of Chicago Graduate School of Business, USA
NA - Advances in Consumer Research Volume 34 | 2007
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
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Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA