Live From Shopping Malls: Blogs and Chinese Consumer Desire

In this exploratory study, we examine a particular type of blog [web log] on which young Chinese consumers passionately write about their daily lives and consumption experiences, such as trips to shopping malls, dining experiences at restaurants, holiday travels, and clothing purchases. We seek to understand how such blogs function to spread consumer culture in cyberspace and among Chinese consumers who read and write consumption-oriented blogs.



Citation:

Xin Zhao and Russell W. Belk (2007) ,"Live From Shopping Malls: Blogs and Chinese Consumer Desire", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 131-137.

Authors

Xin Zhao, University of Hawaii, USA
Russell W. Belk, University of Utah, USA



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

P6. Marginal Cost Consideration

Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA

Read More

Featured

Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More

Featured

K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion

Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Dan King, University of Texas Rio Grande Valley, USA
Ashesh Mukherjee, McGill University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.