Mood Self Verification Relates to the Selection and Intake Frequency of Comfort Foods

ABSTRACT Does a person’s mood relate to the types of food eaten? This work suggests that the food people eat for “comfort” may have unknowingly been selected to verify their mood. Positive moods were robustly associated with the reported likelihood of consuming more nutritive foods while negative moods were robustly associated with the reported likelihood of consuming less nutritive foods. Weight loss strategies that generate negative moods for noncompliance may exacerbate weight problems by stimulating the overeating of less-nutritive comfort foods. Women and younger people seem particularly vulnerable to this process.



Citation:

Brian Wansink and Collin Payne (2007) ,"Mood Self Verification Relates to the Selection and Intake Frequency of Comfort Foods", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 189-190.

Authors

Brian Wansink, Cornell University
Collin Payne, Cornell University



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More

Featured

Consumer Perceptions of Environmental ‘Win-Wins’

Tamar Makov, Yale University, USA
George Newman, Yale University, USA

Read More

Featured

The Power of the Past: Consumer Nostalgia as a Coping Resource

Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.