Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Two experiments investigated novel predictions about inferential and perceptual processes in the domain of affective expectations and experiences with a product. Inferential processes occur when individuals have a naive theory on which to base their inferences, whereas perceptual processes occur without this theory. Both processes yielded an “ironic” effect such that instilling a negative affective expectation resulted in more positive judgments of affect than instilling a positive one. As predicted, this effect occurred when individuals attended to their experienced affect, a condition more readily met in inferential processes. Implications for consumer affect, attitudes, and intentions are discussed.
Ian Handley, Dolores Albarracin, and Rick Brown (2007) ,"Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 464-470.
Ian Handley, Montana State University
Dolores Albarracin, University of Florida
Rick Brown, University of Florida
NA - Advances in Consumer Research Volume 34 | 2007
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt