Children’S Conceptualizations of Sales
It is not entirely clear what children understand the phrase “on sale” to mean, and what specific implications they believe a sale has for shopping decisions. Our research examines these questions, first through a series of exploratory studies that help us to understand the different ways that children conceptualize a “sale,” and then through a series of experiments where we test the effects of various means by which “on sale” is communicated. While we find that there is generally a great deal of variation in children’s sale knowledge, and that some semantic and numeric cues used to convey an item’s sale status have the potential to create confusion for children, we also find some surprisingly sophisticated reasoning about what a sale is, why a store would have one, and what it means for consumers.
Wendy Attaya Boland and Lance-Michael Erickson (2007) ,"Children’S Conceptualizations of Sales", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 566.
Wendy Attaya Boland, University of Arizona, USA
Lance-Michael Erickson, University of Arizona, USA
NA - Advances in Consumer Research Volume 34 | 2007
E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality
Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA
N8. Effect of Awe on Collectable Consumer Experience
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands